Top Tips for Effective SMS Marketing
Text message marketing, also known as SMS marketing or business texting, has been a common channel used by various companies for some time now. If you haven’t done this yet, maybe you had the wrong idea about it all along. When used properly, it is an opportunity for highly precise targeting, and may be an effective way of reaching an elusive yet lucrative demographic: the young ones.
Here is a list of things to keep in mind as you set out on your SMS campaign:
The Right Contacts
Based on the Telephone Consumer Protection Act, you are only allowed to send text messages to people who have opted to get them, and very importantly, that you let them opt out as easily.No less than the Telephone Consumer Protection Act requires that you only forward text messages to numbers whose owners have opted to receive them, and very importantly, that you allow them to opt out.|You can offer your customers this choice as they go along your online subscription process, or you can have them text a specific term to a dedicated company number.
And make sure that they know exactly what they should expect from your messages. In the end, you should to ask their permission in order for your messages to be sent only to individuals who are actually happy to get them instead of peeved.
Short and On Point
Here’s a crucial one: make your SMS content on point and brief. Any message beyond 160 characters will only be broken down by the phone company, creating confusion to the consumer or even making your entire message un-sendable. Pu in effective calls to action, like your URL or phone number, and use professional language, not slang. Most importantly, be creative. Because you’re probably not the only one doing text marketing, you need to be competitive.
Timing Does It
Obviously, you don’t want to be sending messages too early or too late in the day, but you also have to ensure that your customers are given adequate time to act on your message. You don’t want them to get your coupon after they’ve made a purchase, . You can always write the message in advance then set it to send at the right time. Also, don’t send multiple messages per consumer or they will only get annoyed.
As opposed to other methods that let you send the same message twice (social networks mainly), don’t ever send someone the same SMS twice. Keep creating a new message each time you need to send one, and make sure it’s interesting all the time.
Finally, take note that mobile phone numbers are always changed or even deleted, so spend time updating your database on a regular basis. Many companies fail to do this.