When I worked in finance, we based our projections of how a company might perform in the future on historical data. A flawed method given nobody can know the future, but it was all we had.
In the world of travel, trends and past data helped us plan for the future, however in this unprecedented time, with freedom and movement restricted in a global way, how can we have any clarity? Few could have predicted how things have gone so far, and since nobody has a crystal ball, anything people share about how travel will change is just an idea.
The future is unknowable. Always has been and always will be. Yet I think on a soul level, there are some changes we will see in the future of travel. I might not know the when or how, but I do want a different why. These are my promises